Chances are, you got an email today. Did your customer get one from you?
Remember email? Oh right, you just got one. And another. With all the buzz of social media, programmatic media buying and dozens of new adtech companies, good old-fashioned email is still the most effective way to reach your customers.
Often, as businesses and their product and service offerings grow, their email marketing strategy doesn't catch up with it. Companies without an overarching inbound plan to attract new email addresses, and then market, remarket and cross-pollinate / up sell customers to additional offerings are missing out on one of the easiest ways to drive revenue: marketing to people who already want to hear from you vs. interrupting strangers.
We look at your existing efforts and help you segment your lists, productize your offerings into easily buyable opportunities, and create offers that drive conversions. Implementing analytics and a/b testing creative allows us to further refine your email marketing machine, and creating drip campaigns keeps you top of mind with potential customers, even when they're not ready to buy.
- LIST SEGMENTATION
- INBOUND MARKETING STRATEGY
- EMAIL DRIP CAMPAIGNS